Khoo Kar Khoon

Director & Independent Startup Advisor

- Board of Director of MCIL and Ydigital Media/ Branding Consultant / Startup Advisor

- Appointed as the Non-Executive Director of publishing conglomerate, Media Chinese International Ltd (MCIL).

- Sitting on the board of Ydigital Asia: a hybrid of business consulting and digital agency in the region

- Former Communications Director of Nestle Bhd

- Co-founded Zenith Media in 1995: the first media specialist outfit in the region

- Advisor to the Malaysian Advertisers Association (MAA)

- Former Executive Member of the Asian Federation of Advertising Association (AFAA).

- Veteran and industry heavyweight in the Malaysian marketing and advertising scene.

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Khoo Kar Khoon is currently an independent advisor to several startup entrepreneurs in both Malaysia and Singapore, spanning across categories that include marketing, advertising, sales, data analytics, food technology, etc.

Khoo has also been appointed as the Independent Board of Director of Media Chinese International Limited, a public listed company in both Malaysia and HK Stock Exchange. Khoo is also sitting on the Board of Ydigital Asia – a hybrid business consulting and digital agency in the region.

Khoo is the former Communication Director of Nestle Malaysia, where he had instrumented many communication campaigns for more than fifteen popular household brands in Malaysia including MILO, MAGGI, NESCAFE and KITKAT. Khoo joined Nestle in 2000 and rose from Media Manager to Communication Director, a role he held since 2009. Prior to joining the FMCG giant, Khoo was a key founding member of Zenith Media and he was also an accountant in Coopers & Lybrand - an international accounting firm before joining Zenith. Actively involved in growing the industry, Khoo is the Advisor and the Past President of Malaysia Advertisers Association, Executive Board Members of Asian Federation Of Advertisers and Member of the Board Of Advisor of UUM (University Utara Malaysia). “